Heineken: Better Together

The problem: We live in a hyperconnected world, yet we are slowly losing our ability to understand differences, which creates a more divided society.

The challenge: Create a brand experience that cuts through noise and gets audiences to make connections across boundaries and borders, with Heineken as the catalyst.

The idea: Great conversations go best with great beer. Let's help jumpstart new relationships by giving people conversation starters to work depending on their situation.

personal project

Merit Award from The Ad Club’s 62nd Hatch Awards 🏅